Australian first for TixTrack ticketing with Art Gallery of NSW implementation


The US ticketing technology provider TixTrack announced its first Australian installation with the introduction of its Ticketure software in the Art Gallery of NSW.

The Sydney attraction showcased the new ticketing technology ahead of the opening of its Sydney International Art Series exhibition Matisse: Life & Spirit, Masterpieces from the Center Pompidou, Paris last weekend.

Commenting on the technology’s offerings, Art Gallery of NSW, Director of Public Engagement, Miranda Carroll, said, “Implementing TixTrack’s Ticketure software will ensure that the Art Gallery of NSW has a fit for purpose, adaptable and sustainable technology solution.

“It is important that we are flexible now in order to meet our changing requirements in the future.”

TixTrack offers modern, cloud-based ticketing solutions for cultural attractions and live entertainment sectors. TixTrack’s products include Nliven – a seat reservation system for recurring theater and event performances – and Ticketure – an event solution with general or time-limited entry that was developed exclusively for aquariums and attractions, museums, guided tours and zoos.

Ticketure is an API-based solution for mobile-first ticketing management that has been developed for both general admission and limited-time admission to events and exhibitions.

Steven Sunshine, Co-Founder and Chief Executive of TixTrack, explains, “Ticketure is a modern, cloud-based solution designed as a mobile-first product, built from the ground up with timed entry events in mind.

“It also offers tight integrations with memberships.”

Announcing the company’s arrival in Australia, Sunshine added, “We have been looking at the Australian market for a while.”

With a local partnership with the promoter, the Michael Cassel Group, TixTrack has set up an Australian office for sales and support.

Designed to bring rigorous science to the ticketing business, TixTrack prides itself on its 98% customer retention rate which it sees as a direct reflection of commitment to customers and the ability to add tangible value to their business.

Ticketure is currently used in galleries around the world, including Chicago’s The Museum of Science and Industry, The Broad in Los Angeles, and the newly opened Academy Museum of Motion Picture, also in Los Angeles.

Matisse: Life & Spirit, Masterpieces from the Center Pompidou, Paris runs until March 13, 2022 at the Art Gallery of NSW.

Construction of the Sydney Modern extension to the Art Gallery of NSW is expected to be completed in the first half of next year.

Contact TixTrack on 02 8006 1334.

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