Bertoia’s is holding the annual spring auction from May 19th to 20th featuring a variety of toys and Coca-Cola…


Two-sided Coca-Cola porcelain sign, dated 1941. Provenance: Ray Burgess Collection. Estimate $1,500 to $3,000
Bertoia Auctions

VINELAND, NJ – With winter in the rearview mirror and the prospect of spring just around the corner, the Bertoia family is pleased to announce the next in a line of outstanding auctions planned for 2022: their annual spring auction, May 19-20 . All forms of bidding are available including live in Bertoia’s gallery (by reservation only), by phone, absenteeism or live over the internet Bertoia Live or Live Auctioneers.

Variety is the spice of this exciting sale. The range spans a variety of collectible categories ranging from highly desirable toys, banks and trains to colorful antique and vintage advertising and ephemera. In addition to a huge selection of tin pullers and stamped steel, there is a sizeable grouping of quality penny toys, assorted toy soldiers and an extensive collection of coveted Coca-Cola and other soda fountain promotional items.

Both American and European tin winders will be featured, including quirky character toys and early hand-painted productions by well-known Continental manufacturers. The comic figure department is led by several Nifty Toys and also includes a rare Spanish-made Harold Lloyd pony cart. In addition, there are European motorcycles and planes, and an impressive fleet of German and Japanese car toys.

German hand-painted tin toys include plink-plank toys from Gunthermann, Issmayer and other reputable brands. There are also several boxed Lehmann toys, a completely original Gunthermann clown musician toy and a beautiful Hans Eberl Ta-Ra-Ra-Boom clown car.

European tin cars are revved up and can drive across the auction block. Many of them were acquired from Bertoia’s sales series dedicated to the legendary Donald Kaufman collection. There are different sizes of Bing sedans – both lithographed and hand-painted types – Karl Bub and Distler cars; and Märklin constructor sets, just to name a few of the enticing entries. Japanese cars, many in their original packaging, are highlighted with a shiny Atomic racer.

Nearly 100 tiny penny toys, including articulated examples, stand ready to show that good things come in small packages. Within the special group are shiny, articulated Meier boxers, a Meier soldier’s motorcycle, a rare “Happy Joe” dancer by Wilhelm Krauss, and a collector’s favorite that will resonate with holiday collectors: a fisherman rabbit sawing an Easter egg.

Deluxe Carette (German) 16 inch sedan hand painted. Estimate $8,000 to $12,000
Bertoia Auctions

A small portion of the cast-iron benches are highlighted by J&E Stevens classics, including Magician, Milking Cow, Calamity and Professor Pug Frog, to name a few. A Queen Victoria bust and Kilgore Frog on Rock (Provenance: Donal Markey Collection) will surely keep the bidding paddles in the air.

The rich selection of early American toys is highlighted by Part II of the Edward Lotz collection, presented at Bertoia’s annual $2.3 million fall sale on November 18-19, 2021. The Lotz selection includes both American cast iron horse-drawn carriages (Ives, Dent, Kenton) and pewter productions. Hoop and platform toys, bell rings and large horse-drawn carts are among the top treasures to be auctioned off during the two-day auction.

J&E Stevens ‘Calamity’ cast iron mechanical bench. Provenance: Al Davidson Collection. Estimate $6,000 to $9,000
Bertoia Auctions

More than 100 lots of Coca-Cola and Lemonade/Soda promotional items will be offered from the Ray Burgess Collection, which includes a litany of items promoting the world’s most famous soft drink. Signage plays an important part in the Burgess collection and there are some beautiful Coke signs to choose from. Two of the most attractive Coca-Cola ads are a “Gas To-Day” vertical tin sign, estimated at $2,000-$3,000, and a double-sided china Coke sign, estimated at $1,500-$3,000.

Soda dispensers are poised to cater to collectors, with standout features including a rare example promoting Vernors Ginger Ale and a 1930’s Coca-Cola 5 cent dispenser. Everyone is expected to have a winning bid in the range achieved from $2,000 to $3,000. A delightful little cross-over is the 1939 vendor’s soft drink cooler, estimated at $1,500 to $3,000.

Bertoia’s Annual Spring Auction, May 19-20, 2022, will be held at the Company’s gallery at 2141 DeMarco Drive, Vineland, NJ 08360. Live attendance is limited and by prior reservation only, with masks and social distancing mandatory. Previews in the gallery are only possible by appointment. Bid absent, by phone or live online Bertoia Live or Live Auctioneers. For more information, to reserve a spot in the gallery, or to schedule a viewing of the collection, please call 856-692-1881, email [email protected], or visit Bertoia’s on-line:

Bertoia’s welcomes inquiries from potential consignors, whether it’s a review of an entire collection or a single high-quality item. Bertoia’s family-run auction house has 30 years of specialist experience in antique and vintage toys, banks, trains, antique advertising and holiday collectibles. The sales process is simple and straightforward, with full responsibility for shipped items throughout the process. All discussions with potential consignors are treated as strictly confidential.


Comments are closed.