Frieze moves 35,000 to Beverly Hills – Beverly Hills Courier – Beverly Hills Courier


THROUGH Karl Robinette February 24, 2022

Frieze Los Angeles 2022 brings more than 100 exhibitors to Beverly Hills. Photo by Carl Robinette

Frieze Los Angeles 2022 took place in Beverly Hills from February 17th to 20th and attracted an estimated 35,000 visitors, ranging from art collectors and art lovers to galleries and artists. This is the first time the international art exhibition series has visited the city.

With more than 100 exhibitors from around the world, the Frieze organization began setting up their signature large tent in January, transforming a vacant lot near the Beverly Hilton into a fully equipped exhibition hall.

Featuring everything from large scale sculptures to small watercolors and digital art, the exhibition hosted work by internationally renowned and emerging artists.

“It’s very comfortable, it has nice diffused light, great retailers are here and you know it feels quite alive,” Deborah McLeod, senior director of Gagosian Beverly Hills, told the Courier at the Fair.

The Gagosian Gallery stand attracted crowds at Frieze with the presentation of the late Chris Burden’s 2010 sculpture ‘Dreamer’s Folly’. Burden, who died in 2015, is famous for his monumental architectural sculptures, including “Urban Light,” the collection of old streetlights in front of the Los Angeles County Museum of Art.

“Dreamers Folly” by the late Chris Burden exhibited by Gagosian Beverly Hills Photo by Carl Robinette

“We were like, let’s not bring our wares — let’s make a big statement,” McLeod said. “This is one of the last major monumental sculptures in the Chris Burden estate.”

Gagosian told the Courier that the Burden sculpture was sold to an “important European institution” on the first day of the exhibition. Gallery staff said they are keeping the details of the sale private for the time being.

In addition to the paid fair in the large Frieze tent, the City of Beverly Hills and the Arts and Culture Commission have partnered with Frieze to bring several free pop-up installations to the city, including an installation by William Wegman that opens on April 16. A storefront activation opened in the new Saks Fifth Avenue space in February. The installation can be seen until March 30th.

The city also offered community programs like guided Art Walk tours during Frieze Week in Beverly Hills. According to Jenny Rogers, director of the Beverly Hills Community Services Department, Tours explored a handful of sculptures from the nearly 100 pieces in the city’s art collection.

“We are absolutely thrilled to host the prestigious Frieze art fair in the city of Beverly Hills,” Rogers told The Courier in an email. “Not only is it great for our businesses and restaurants, but it’s also a great opportunity for the city to showcase and celebrate local art and artistry.”

Frieze officials didn’t immediately respond to requests for comment, but at a Beverly Hills City Council meeting in October, organizers said it’s possible the traditional LA-hosted fair could return to Beverly Hills. The vacant lot it was housed on won’t remain vacant for long, however, as it is set to serve as the site for the future One Beverly Hills project.

With hospitalizations related to COVID-19 surging in December and ongoing supply chain challenges disrupting the shipping industry, there were some doubts this winter as to whether the show could open. A sculpture installation planned for Beverly Gardens Park, called Frieze Sculpture Beverly Hills, has been canceled due to supply chain issues, and scheduled dance performances at Greystone Mansion and Gardens have been canceled due to COVID-19 concerns. In recent weeks, however, the number of cases and hospital stays have fallen sharply. Local hotels saw a surge in room bookings for the weekend as the fair drew closer.

Other programs at the show included Focus LA, BIPOC Exchange, the Frieze Impact Prize and the Frieze Viewing Room. The Focus LA exhibition spotlighted emerging LA-area galleries that were open 15 years or less ago. The BIPOC Exchange was a collaborative arts space at the Beverly Hilton that brought together BIPOC-led organizations from across LA. The Frieze Impact Prize recognizes artists whose work contributes to the “Movement to End Mass Incarceration” in the United States. The Frieze Viewing Room was a free digital exhibition featuring works by more than 100 artists. It was open from February 15th to 20th.

The Frieze art fair offers a wide range, from large pop art sculptures to photorealistic paintings. Photo by Carl Robinette


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