Painter of the Open Road returns to the Black Hills


RAPID CITY, SD (KOTA) – Decades ago, Marc Lacourciere began painting what he loves: motorcycles and cars.

“I didn’t know then that I was going to be a professional painter of these amazing cars,” said Lacourciere.

35 years later, Lacourciere has established himself as Motor Marc, Painter of the Open Road.

“So we were all over the country from Canada and the United States from one end to the other,” Lacourciere, however, his work extends beyond North America and sells in countries everywhere from Germany to Japan.

“It’s kind of cool. It’s really. If someone told me I was going to be the Discovery Channel artist for OCC and all these other big guns, I figured there was no way. Well, these are things that have happened over the years. It seems like every time we paint a new picture, a door opens and all the stars line up,” said Lacourciere.

LaCourciere paints on illustration boards with watercolors and accents with acrylic paint.

His inspiration comes from dreams and painting, which appeals to his biker audience.

“What all bikers love is rock ‘n’ roll, so I kind of got into that,” he added.

His images of rock ‘n’ roll legends have given him the opportunity to work with many celebrities over the years.

“They’ve been great and when you see their print you think these guys are tough with the big beards and everything else and they got a picture but when they see themselves paint and I don’t know what it is but we do always get tears They just love it when they see it and they just break down.”

While some projects can take a couple of years to complete, “on some other projects over the years for some reason the paint just seems to flow right out of my finger and within a couple of weeks it’s done,” Lacourciere said.

In recent years, Lacourciere has retired from shows, appearing only twice a year at the Sturgis Motorcycle Rally and the High Sea’s Rally, a motorcycle rally that sails around the Caribbean.

Over the course of his career, Lacourciere has garnered 6,400-65,000 clients and advises younger artists to never give up on their dreams.

“You know, you have a flame in here, in your heart, to do something, by all means keep that flame alive as much as you can. You will be successful if you never give up.”

Lacourciere packed up his show along with the other Sturgis vendors this weekend.

For more information about his art, visit his website:

Copyright 2022 KOTA. All rights reserved.


Comments are closed.