It’s a promotion that could have come straight out of the Mad Men’s Don Draper playbook.
Brooklyn’s famous Peter Luger Steak House has partnered with Madame Tussauds to mix celebrity wax figures with diners and promote easing pandemic restrictions on indoor dining in New York City.
A wax man Jon Hamm – known for his portrayal of the advertising manager Draper in the hit TV series – could be found with a cocktail in hand in the bar of the restaurant on Friday. Other characters on loan from Madame Tussauds include Michael Strahan, Jimmy Fallon, Al Roker and Audrey Hepburn, all adorned as Holly Golightly from Breakfast at Tiffany’s.
Peter Luger “thought this would be a fun and safe way to fill some of the seats that have to remain empty in the fight against the pandemic,” said restaurant vice president Daniel Turtel.
As of Friday, restaurants in the city were allowed to occupy 35% of their seats indoors, up from 25% previously.
Luger, who has been in the business for more than 130 years, will keep the mannequins until Monday. After that, they return to the recently reopened Madame Tussauds in Midtown Manhattan.